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Of course, setting up a Wireless Hotpot costs us
money, both to setup and to maintain. We also have to pay for
servers, staff and network services so it's important that we can
generate enough money to pay for these and to ensure that we can
continue to provide the service long into the future.
The answer is to display ads to the customers
using the service but to do this in an acceptable way needs careful
thought. We don't want to upset or alienate our customers in any way
- we want them to enjoy the service and to recognize that the ads
form an inherent part of the service that enables it to be free for
them to use.
We have therefore worked hard to identify a way
for ads to be displayed in an acceptable way and yet to give value
to the advertiser so that they achieve a good ROI (Return on
Investment) for the money they spend with us.
When connected to a dSpot, you
need to have installed and be running our Toolbar. This, like all
Toolbars, sits along the top or bottom of your screen (your choice)
and allows you to perform Internet searches as well as access local
news and weather and special offers from retailers no more than 1
mile from where you are. It also ensure that our ads will appear every
so often on your screen, placed strategically to cause minimum
interruption. We work hard with the advertisers to ensure that the
ads are of interest to the customer, based upon web site viewing
history and the physical location of the dSpot.
Whilst we capture URLs and keywords we can NEVER associate these
with an individual as we do not ask for your name or address or any
identifying information - it's 100% anonymous. We
hope you understand the reason for the ads and that you find them
acceptable. If you have any problems with them then please get in
touch via the Contact page. |
